EMOTIVE Storytelling for cultural heritage

Challenge: WHY the innovation has been developed? What problem is addressed and why has not been not solved before?

Cultural sites are highly emotional places, seedbeds not just of knowledge, but this is not necessarily reflected in the emotional experience of visitors and does not necessarily lead to a human connection. EMOTIVE aims to move away from privileging didactic learning outcomes to explore different ways in which audiences feel and experience cultural heritage. Through emotive experiences, visitors are able to interact with the site’s interpretation, change it and move it in the direction they want.

Solution: WHAT the solution is about? HOW it goes beyond the state of the art?

The project, designs and develops methodologies and tools that can support the cultural and creative industries in creating narratives and experiences which draw on the power of ’emotive storytelling’, both on site and remotely. EMOTIVE combines in the same time technological solutions & methods for designing emotive storytelling. The EMOTIVE platform provides a set of authoring tools targeting different author profiles from beginners to more experienced users supporting them to create emotional experiences. The solution integrates an Authoring Tool, for the storyboarding and production of interactive storytelling experiences for mobile devices as well as a Floor Plan Editor, to bring experiences online and a Mixed Reality Plugin to create immersive virtual experiences and bring objects to life. The EMOTIVE framework provides guidelines on the design of innovative experiences combining a strong emotional and social dimension, which, applied on the experiences created with the EMOTIVE tools, aspire to change the way visitors perceive Heritage

End-users and examples of uses: WHO will beneficiate/ is beneficiating from the solution? WHERE and HOW the solution has been adopted? How will impact people or end-users? Add as more as possible examples of market and society uptakes

EMOTIVE is targeting heritage professionals as well as museum employees, writers, illustrators, design agencies & more. Our solution can be used by anyone who needs to create experiences easily. The EMOTIVE tools have been used to create a variety of on-site and virtual experiences that have been extensively tested with invited participants. In some of the collaborating sites the produced experiences are offered to the visitors for long term evaluation within the museum workflow. The EMOTIVE experiences explore digital storytelling, tangible objects, social interaction between visitors and more experiential approaches, all combined to foster the emotional connection between the visitors and the sites, enhancing their understanding of the past and its connection to their modern life.

Future possibilities: Future market perspectives when the innovation will be fully available or in use

Through the project, we have already developed a first version that has been used to realize a set of experiences. A Beta release has been used to develop for example the Çatalhöyük Immersive VR Experience, to visit remotely the Neolithic site of Çatalhöyük and also a mobile application to discover and interact with different objects in the Antonine Wall collection. The authoring tools developed within EMOTIVE as they are progressing towards their final version have already been extensively tested and put in operation within and outside the consortium to create experiences that in some cases are already available to the public. We foresee these tools being used but the cultural and creative industries to create experiences not only for museums and archaeological sites, but also for wider tourism and even education purposes.

Media coverage



Hara Stefanou (chstef@exus.co.uk)

Application sectors:

  • Historical sites
  • Cultural Tangible and intangible landscapes
  • Heritage communities and participatory approach
  • Enabling digital technologies for CH


  • Supporting environment (Infrastructures, intermediaires, new business opportunities)
  • Knowledge sharing and education

RRI Dimensions:

  • Public Engagement
  • Science Education


  • Shared management of cultural heritage
  • Advanced future technologies for heritage and arts