Challenge: WHY the innovation has been developed? What problem is addressed and why has not been not solved before?
Cultural heritage represents a valuable and almost perpetual resource for European identity, attractiveness, economic growth and citizens wellbeing and well-living. However, its preservation and use presents many binding barriers (architectural, governance, financial etc.) resulting in many heritage buildings and sites abandoned, degraded or underused: an urban ‘waste’ that can be turned into a precious resource. Creative and cultural entrepreneurship can boost heritage regeneration with impacts on the economic growth, new jobs creation, enhancement of social cohesion and urban revitalization, but needs specific support to scale-up and grow. CHIA aims at satisfying these needs through supporting services and a toolkit for creative and cultural organizations and heritage-focused entrepreneurs to assess heritage projects and business models, highlighting impacts and areas of potential improvement to enhance up-scalability and accountability to public and private investors.