Three multicultural sites – municipalities, located 13 to 60 km from the Capital City of Vojvodina Province – Novi Sad, 2022 European Capital of Culture, will be included in Be.CULTOUR experimentation. The first one is the Municipality of Bač, close to the country border, its Western border being the River Danube (in the total length of 43 km). A canal that is an integral part of the Danube –Tisa – Danube hydrosystem is traversing Bač and 12 km from Bač, in Vajska neighborhood, there is a lake called “Provala” with a swim area and sand beach. The Municipality is intersected with waterways, making “Bačko Podunavlje” an official part of UNESCO World Network of Biosphere Reserves. It has significant cultural and tourist potential with enlisted Bač Fortress in UNESCO tentative Heritage List. Besides the Fortress, other cultural heritage sites are: Franciscan Monastery, Bodjani Monastery and Turkish Bath. In addition to cultural heritage, Bač is host to several traditional events like: Bač Kulen Fair, Bač Cooking Pot Fair, European Cultural Heritage Days and CycloBač – as the bicycle route stretching along Danube in Bač Municipality is a part of the EuroVelo 6 long-distance cycling route. The second site is the Municipality of Sremski Karlovci, which has rich cultural heritage of urbanistic, architectural, cultural and historical values (seven ortodox monasteries in the surrounding of Fruška Gora, city center, Metropolitanate of Karlovci, 18 wineries, 1st Serbian Gymnasium etc.) and immaterial heritage as well, with great tourist potential (wines, especially bermet wine, cake kuglof etc.). It includes important natural resources: 1) Danube position – as Sremski Karlovci is situated on the right bank of the Danube that provides numerous possibilities for the development of the sports and recreational facilities; 2) Marshes of Kovilj and Petrovaradin – a special nature reserve under the State protection, which is characterized by attractive landscape and significant biodiversity; and 3) National Park “Fruška Gora”. The third site is the Municipality of Irig, with National Park “Fruška Gora” which occupies the major part of its municipal territory, being one of the most attractive places in Serbia and the whole region. The greatest tourist potentials are found in spa tourism – with new “Fruške Terme” Resort and older ”Thermal” Rehabilitation Center in the village of Vrdnik. Village tourism is beginning to grow, especially in Jazak settlement (where the Jazak Ethno House is). Irig also has rich cultural heritage of urbanistic, architectural, cultural and historical values (churches, monasteries – eight in total in Irig, city center, old mine in Vrdnik, First Serbian Reading Library etc.) and immaterial heritage with great tourist potential (wines, bermet, gastronomy, countryside life fairs etc.), including mentioned important natural resources – National Park “Fruska Gora” and Vrdnik Spa, in addition with three lakes as well). Be.CULTOUR challenge: The Action Plan and human-centred innovations will focus on the development of the River Cruise enhancing its accessibility and the development of cultural itineraries that combine wine, gastronomy, religious, cultural and natural, spa and congress tourism.